Deven Parekh of Insight Venture Partners has added Buddy Media to his investment portfolio of creative businesses. Buddy Media is valued at $500 million according to the valuation that sources say the company earned in their newest $54 million round of financing.
Buddy Media is the social media management software that eight of the world’s top ten global advertisers have selected. In addition to Insight Venture Partners, Bay Partners, Institutional Venture Partners, and GGV Capital participated in Buddy Media’s current financing round.
Included in Deven Parekh’s investment portfolio are diverse companies, and the ones he chooses for investment opportunities changes each year. His choices are based on his complete research of technology enterprises, which helps to mitigate risk.